A practical partner for U.S. market development

We operate at the intersection of business development, local representation, and relationship-driven execution.

GWL Consulting was created to support international companies that need more than advice. They need someone on the ground who can represent them, open the right doors, and help turn conversations into concrete opportunities.

Based in San Francisco, we work closely with founders, commercial teams, and international businesses looking to build meaningful traction in the U.S. market.

Led by Giovanni Lazzaro

GWL Consulting is led by Giovanni Lazzaro.

Giovanni brings a background combining business development, project management, and relationship-driven work across international environments.

His experience includes supporting companies through introductions, partnerships, and market-facing activities, as well as working closely with organizations such as the Italian Commerce Association of San Francisco.

This allows him to operate not just as an advisor, but as a practical extension of a company’s business development efforts in the United States.

Why this approach works

Most companies entering the U.S. market run into the same pattern:

They either receive high-level advice without execution, or they attempt outreach without the right positioning and relationships.

GWL Consulting is built to bridge that gap.

• Targeted, qualified introductions instead of mass outreach

• Consistent follow-through, not one-off conversations

• Real presence in the U.S. market, not remote coordination

• Building relationships that lead to commercial outcomes

This is not about generating activity. It is about building traction.

Built for companies ready to take action

We work with companies that are serious about entering or expanding in the U.S. market and are ready to take concrete commercial steps.

Our work is relationship-driven, practical, and focused on long-term value rather than short-term visibility.

If you are ready to build a credible presence and real business relationships in the United States, we can start with a focused conversation.